Hindi Films Overshadowing Oriya Industry?

Initiating its voyage long ago from Sita Bibaha Oriya Cinema industry has been one of the major contributors among regional cinema space. Even in 1974, the Government of Odisha declared film making and construction of cinema theaters as industry in the state. But the industry is yet to carve a niche for itself regarding business when compared to other regional film industries of the country. More than that film analyzers have also pointed out that during release of a discussed film any Oriya film fails to grab attention of the audience, leave about commercial competition. 

Krrish 3, is slated to release on 1^st November 2013 and most of the cinema houses of the state will be occupied with this Hrithik Roshan starrer sci-fi Hindi flick and there is no place for oriya films in the first week of November. We should take note that four oriya films were scheduled to release on Dusshera and one of them Akhire akhire is yet to release.

It is a fact that some of the best Indian films are made in regional languages. Oriya Cinema is one of the major contributors. Starting its voyage from Sita Bibaha Oriya industry is struggling hard. In 1974 the government declared the Oriya film as an industry and two years later in 1976, it established the Orissa Film Development Corporation. But at times many actors, directors and biggies related to the industry has stated that government should come up with more facilities.

Dusshera and Raja are the two important time for release of Oriya films. But this year the opportunity was washed away by Phailin, the natural disaster. There were four films, Kehi Jane Bhala Lagere, Mu Raja Tu Rani, Tu Mo Dehara Chhai and Akhire Akhire had been slated to release. But though three of them were released  they have also not very good business and the most probable reason of this failure is Phailin. One  of those films, Sarthak Productions’ Akhire Akhire is yet to release. But now Krrish 3 is coming with full force and most of the cinema halls have been booked.

In this context Oriya film director Barada Tripathy ( Superstar famed) says “When it comes to release a film, perhaps cinema halls prefer the Hindi films as compared to Oriya films. I feel as they make more profit from Hindi release, they would naturally opt out the Hindi flicks”.

Another director Litu Mohanty ( Alar famed) says “ I faced tough competition to get cinema halls to release my film, but Krrish is a Bollywood flick and it reigns the commercial arena of the industry. I would like to leave the decision up to the audience to prefer either their own film or a discussed Hindi film”.

This statement makes us feel that Oriya industry should come up with some latest updates, either in film making, technology or in business planning, so that they can have a certain section of audience who will prefer to watch an Oriya movie even overshadowing the chance of a Hindi flick.